I-COM is one of Manchester’s foremost digital agencies, employing experts in search and social marketing, web design and development at its city centre offices. In this article I-COM’s Operations Director, Mike Blackburn, explains why the firm chose to get involved with MMU Agency Life and what visiting students can expect from their experience.
“When we first heard about the MMU Agency Life initiative, we knew we had to be involved. It offers agencies a fantastic opportunity to get in at ground level and provide students with practical experience of what it’s like to work in the exciting world of digital marketing. These students are the future of the industry and thus we felt it was our duty to provide as much help, advice and guidance as possible.
As a firm, we also see this as a way of ensuring Manchester’s future as a digital hub. By exhibiting to local students the breadth of talent involved in our city’s digital community, we’re demonstrating the fact that you don’t have to move to London to work in an innovative and exciting agency environment.
What can students expect from their time at I-COM?
When students come to I-COM as part of the Agency Life scheme, we’ll be presenting them with a set of objectives for one of our clients. They’ll then be expected to work together to come up with a way of achieving those objectives, and we’ll be putting the resources of the company at their disposal.
Their solutions could involve any aspect of our work here at I-COM, from social media to pay-per-click marketing, web design and usability to sourcing and writing guest blog posts and articles.
Once they’ve produced a plan, there will be an internal pitching process and the best ideas will be put to the client and, if approved, put into action. If an idea shows promise but isn’t immediately approved, our team will be there to lend a helping hand.
We plan to give our student teams plenty of scope and responsibility to ensure they get a real taste of what it’s like to work in a hectic city centre agency.”
Mike Blackburn is I-COM’s Operations Director, and has over 20 years’ experience of the marketing industry.