Agency Life V2.0 – The Elevator Pitch

We need to find homes for some of the people who make up the student body from our marketing, PR, advertising, digital and retail programmes.

Agency Life is a response to the need to provide industry with graduates who have experience (most job ads ask this). It’s a fairly low effort from the client company but provides maximum returns to those that engage. It’s the second time we’ve run this – and we’ve made some significant changes as a result of our pilot year – so now it’s time for industry to come on board with this social contract and respond.

The Elevator Pitch is:

  • Each firm (whether agency or client-side, whether a 1 person business or a FTSE100) will have a student (or more if the want) who will work ‘about a day a week‘ for 2 academic terms.
  • It costs the firm nothing in wages – this scheme is within the HMRC approved guidelines as it is part of a taught programme. So think of it as a ‘1 day a week‘ internship.
  • Each student needs to spend about a day a week working at your location or that of a client.
  • What can the student be asked to do?
    • Work on a single project for a whole year
    • Work on several small projects, one after another or concurrently
    • Work doing a mixture of different things each week
    • Learn and be assigned to a specific role in the organisation
    • Work as an individual or as part of a team
    • A combination of the above – a bit of everything

Pretty much any arrangement is fine.

Host firms have a few duties of care and responsibilities:

  • Each student needs to be supervised, so someone needs to act as their manager. This will involve setting the tasks, acting as an employer, managing the team. There are some small elements to play in the assessment of these students – but it’s small, uncomplicated and for many employers it’s a satisfying way of being part of the student engagement. The key thing is that the employers provide a real experience of working life over the year, experience that they would be happy to accept as real experience when interviewing for staff in the future.
  • Students should be supervised by one key individual, which involves providing professional development, supervision and a manageable but stretching workload.
  • Suggestions for tasks/projects include:
    • A research project that has been hanging around for ages but nobody has had space to look at
    • Pro-bono work that a firm has picked up but there’s no space for anyone to do it
    • Tasks that need doing that are important but not urgent
    • Sudden influxes of work that need lots of help
    • Detail work that can be completed with some initial training
    • Making the tea once in a while (a good task when you need to learn what everyone is called and what they do)
    • Managing events

There’s no end to what’s possible and there’s nothing we’ll rule out.

The whole programme has a dedicated client manager, plus Ben Keegan and David Edmundson-Bird as the Academic directors – plus ex-agency coaches coming into the Uni to support the students.

Please sign up today. We know it will make an enormous difference to you, your firm and your future talent. Come to out v2.0 Launch Event and find out more. Download our Employers Guide and when you’re ready please fill in our online form.

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