Agency Life is a Level 5 2nd Year unit for students studying in the Department of Marketing, Operations and Digital Business at MMU Business School. This unit is designed to introduce undergraduates to the experience of working in a busy advertising, marketing, PR or digital agency, or a busy advertising, marketing, PR or digital department within a large organisation as part of a structured programme of learning.
Students will spend 2 terms (from October to March) working with a real organisation and be exposed to the real everyday experiences of operating in a busy environment. They will be assessed on their professionalism as practitioners as well as on the things they produce in the workplace.
Students are expected to spend the equivalent of “about a working day” working with their host employer. This can be working on a single project, a number of specific ongoing and concurrent projects, carrying out ad-hoc tasks and roles or working within a specific job-role. This can be contained into a single day (preferred) or broken up into smaller periods of time.
Final grades are determined by a combination of employer and tutor assessment. Employer involvement in the assessment of the agency experience element constitutes a large proportion of the grades.
Students come out of Agency Life with the confidence to face employment knowing they have real work experience – this sets them up for 3rd year placements, internships and graduate roles after their final year with a real understanding and expectation of real working life.